A friend wanted a photo booth at her wedding. As a gracious and devoted pal, Heidi began doing the research and gathering equipment. Going through the process, she became more and more intrigued by the concept – and why wouldn’t she? Photo booths are bloomin’ fascinating.
So Heidi started a side business, Keep Your Smile On in Oakfield, Wisconsin. Since diving in a year ago, 80% of her customers come via Thumbtack, a number that we admit makes us preen. “Otherwise, it’s been word-of-mouth or someone will occasionally stumble across my website,” Heidi says. She focuses on proms and weddings and birthday parties and church Easter egg hunts. “It’s not like the photo booth you see at the mall where you can only get so many people in there,” she explains. “I have an enclosed curtain with a whole set-up, including touch screen, DSLR camera, and the dye sub printer that prints everything out right there. My booth can be anywhere between four feet and seven feet.”
Her side business was originally going to be wedding photography. But she ultimately decided that was too stressful. “Because of the different personalities of the brides and family and trying to get everybody to cooperate all at the same time,” she says. “I decided the photo booth would be easier, and it’s a lot more fun to watch people get all dressed up. They go in, act goofy and have a good time.” Her last event was a pool party for a nine-year-old. “The girls just had a blast. When their moms came to pick them up, they dragged them into the photo booth too.”