Here’s a major worry we’ve heard from Thumbtack professionals:
“I’m worried that because I charge more than other pros, I’m getting undercut by my competition and losing work.”
We hear you loud and clear, but we’d also like to remind you that there’s a difference between looking for the cheapest price and looking for the best value. Sure, you’re competing with other professionals from a dollar perspective, but even the most uneducated customer knows quality when they see it. Everyone on this planet loves a good deal, but that doesn’t mean you should shortchange yourself or charge less than you’re worth.
Here, let Marian, our soon-to-be-hitched Pro Success team member, tell you a (true!) story that’ll show you what we’re getting at:
This story sums up why our favorite piece of advice on pricing one’s services is probably the simplest as well:
When pricing a service, explain, in detail, why you charge what you charge.
If you’re more expensive than your competition, don’t skirt around the issue. Embrace it. If you’re providing a premium service, validate that extra cost. You can get customers who hired you in the past to submit reviews and confirm your stellar track record even if they didn’t hire you on Thumbtack.
Remember, we’re all customers! So when we have limited knowledge of what to pay for something, we need to be taught about that industry’s pricing structure. And often we need to be reminded that we get what we pay for.
Thumbtack gives you the space to message customers and tell them why to hire you. What makes you different? What factors determine the cost you’re quoting? And most importantly, why are you worth it?
We want to hear more about your Thumbtack experience! Send your questions to firstname.lastname@example.org and we’ll be answering them regularly via our newsletter and right here on the blog.